
Amazon Market Index – Sales Page

Funnel Ratings
Criteria | Rating | Stars |
---|---|---|
Hero Section - Headline with strong benefit & hook, powerful design | 8/10 | ★★★★★★★★★★ |
Hero Section: Subhead which expands upon the benefit and/or identifies target audience | 8/10 | ★★★★★★★★★★ |
Hero Section: CTA (Call To Action) | 10/10 | ★★★★★★★★★★ |
Hero Section: Social Proof | 4/10 | ★★★★★★★★★★ |
Hero Section: Image/video | 10/10 | ★★★★★★★★★★ |
No Distracting Links/Focus/Flow | 7/10 | ★★★★★★★★★★ |
Colour | 7/10 | ★★★★★★★★★★ |
Not Over Designed | 8/10 | ★★★★★★★★★★ |
Proportionality | 10/10 | ★★★★★★★★★★ |
Mobile | 10/10 | ★★★★★★★★★★ |
Load Time | 5.2s (6/10) | ★★★★★★★★★★ |
Funnel Review
The Amazon Market Index sales page, also known as AMX500, is an effective tool for Amazon sellers looking to gain insights into market trends and advertising performance. This Amazon Market Index sales page immediately captures attention with a compelling headline that communicates the key benefits of the service, earning a solid 8/10 score. The subheadline further expands on these benefits while identifying the target audience of Amazon merchants, also receiving an 8/10 rating.
The call-to-action is prominently displayed and visually appealing, contributing to a seamless user experience and securing a perfect 10/10 score. However, the page could benefit from more robust social proof elements, as it only earns a 4/10 rating in this area. The hero section is strengthened by the inclusion of captivating visuals that illustrate the platform’s functionality, earning a perfect 10/10 score.
The overall design is clean and effective, though there is some room for improvement in terms of color scheme and link management, both scoring 7/10. The page maintains a layout that effectively communicates the message without being over-designed, earning an 8/10 rating in this category. Proportionality is consistent throughout, ensuring a polished appearance, and the logical flow of content contributes to a smooth user experience, both receiving perfect scores.
The page has a load time of 5.2 seconds, which is slightly slower than ideal but still acceptable. Overall, the page has a focus score of 10/10, demonstrating its effectiveness in serving its purpose for Amazon sellers.
In conclusion, the Amazon Market Index sales page effectively showcases the AMX500 tool’s capabilities for identifying trends, comparing key figures, and filtering data across different markets and time periods. With some minor improvements, particularly in social proof and load time, it could be an even more powerful tool for converting visitors into users of this valuable Amazon seller resource.
Funnel Pros and Cons
Pros
- Clear communication of the platform’s benefits for Amazon sellers
- Strong visual representation of the AMX500 tool’s functionality
- Well-structured content flow and proportionality
- Prominent and appealing call-to-action
Cons
- No social proof in the hero section, ideally should be something there
- Slightly slower load time
- Some room for improvement in color scheme (more white and less dark) and link management (too many distracting links), a dark theme is stylish and aesthetically pleasing, but not ideal when legibility is the most important factor (which it always is for sales pages)
Keith Commins

Keith Commins is a seasoned funnel builder and founder of bestsalesfunnels.net, he is on a mission to help the world create lives of freedom with sales funnels.
He passionately believes in the mantra coined by Clickfunnels founder Russell Brunson, that you “are only one funnel from life changing success”.
Thats why he created bestsalesfunnels.net – a place which he aims to become your “one stop shop” for everything you need to know about funnels, from how to build them, how they should look, which platform is best for you, how to build your page to maximise conversions, the other miscellaneous – chapter and verse, the whole nine yards…you will find it all at bestsalesfunnels.net
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