
Clickfunnels Elements of a Good Landing Page – Dan Lok

Funnel Ratings
Criteria | Rating | Stars |
---|---|---|
Hero Section - Headline with strong benefit & hook, powerful design | 10/10 | ★★★★★★★★★★ |
Hero Section: Subhead which expands upon the benefit and/or identifies target audience | 10/10 | ★★★★★★★★★★ |
Hero Section: CTA (Call To Action) | 10/10 | ★★★★★★★★★★ |
Hero Section: Social Proof | 10/10 | ★★★★★★★★★★ |
Hero Section: Image/video | 10/10 | ★★★★★★★★★★ |
No Distracting Links/Focus/Flow | 10/10 | ★★★★★★★★★★ |
Colour | 10/10 | ★★★★★★★★★★ |
Not Over Designed | 10/10 | ★★★★★★★★★★ |
Proportionality | 10/10 | ★★★★★★★★★★ |
Mobile | 10/10 | ★★★★★★★★★★ |
Load Time | 1.74s (10/10) | ★★★★★★★★★★ |
Funnel Review
The Dan Lok opt-in page, built using Clickfunnels, exemplifies the key elements of a good landing page in the consulting niche. This page immediately captures attention with a compelling headline that clearly communicates the key benefits of the free cheatsheet, earning a perfect score of 10/10. The subheadline effectively expands on these benefits and identifies the target audience, also receiving a perfect 10/10 rating.
The call-to-action is prominently displayed and visually appealing, contributing to a seamless user experience and securing another perfect score of 10/10. The page excels in social proof, featuring testimonials and success stories that enhance credibility and trust, earning a perfect 10/10 rating. The hero section is strengthened by captivating visuals or video content that resonates with the audience, also scoring a perfect 10/10.
The overall design adheres to best practices, with no distracting links and a cohesive color scheme that enhances readability, scoring 10/10 for no links and 10/10 for color. The page maintains a clean layout that effectively communicates the message without being over-designed, earning a perfect 10/10 rating in this category. Proportionality is mostly consistent, receiving a score of 10/10, while the logical flow of content contributes to a smooth user experience, also scoring a perfect 10/10.
The page has an impressive load time of 1.74 seconds, which minimizes the risk of user drop-off. Overall, the page has a focus score of 10/10, demonstrating its effectiveness in serving its purpose for the consulting niche.
Overall, the Dan Lok opt-in page exemplifies the key elements of a good landing page, successfully capturing leads and driving conversions in the consulting niche through strategic design and messaging.
Funnel Pros and Cons
Pros
- Strong, clear headline and subheadline that effectively communicate value.
- Prominent and visually appealing call-to-action.
- Excellent use of social proof to enhance credibility.
- Captivating visuals or video content that resonate with the target audience.
- Clean, well-designed layout that keeps the focus on the message.
- Fast load time ensures a smooth user experience.
Cons
- None noted; the page is well-optimized and effective.
Keith Commins

Keith Commins is a seasoned funnel builder and founder of bestsalesfunnels.net, he is on a mission to help the world create lives of freedom with sales funnels.
He passionately believes in the mantra coined by Clickfunnels founder Russell Brunson, that you “are only one funnel from life changing success”.
Thats why he created bestsalesfunnels.net – a place which he aims to become your “one stop shop” for everything you need to know about funnels, from how to build them, how they should look, which platform is best for you, how to build your page to maximise conversions, the other miscellaneous – chapter and verse, the whole nine yards…you will find it all at bestsalesfunnels.net