Four Percent – WordPress Generic Effective Example of Landing Page Design
Funnel Ratings
| Criteria | Rating | Stars |
|---|---|---|
| Hero Section - Headline with strong benefit & hook, powerful design | 10/10 | ★★★★★★★★★★ |
| Hero Section: Subhead which expands upon the benefit and/or identifies target audience | 8/10 | ★★★★★★★★★★ |
| Hero Section: CTA (Call To Action) | 10/10 | ★★★★★★★★★★ |
| Hero Section: Social Proof | 10/10 | ★★★★★★★★★★ |
| Hero Section: Image/video | 10/10 | ★★★★★★★★★★ |
| No Distracting Links/Focus/Flow | 10/10 | ★★★★★★★★★★ |
| Colour | 10/10 | ★★★★★★★★★★ |
| Not Over Designed | 10/10 | ★★★★★★★★★★ |
| Proportionality | 10/10 | ★★★★★★★★★★ |
| Mobile | 9/10 | ★★★★★★★★★★ |
| Load Time | 4.24s (7/10) | ★★★★★★★★★★ |
Funnel Review
The Four Percent sales page, built using a generic WordPress theme, is an effective example of landing page design in the business niche. The page immediately captures attention with a compelling headline that clearly communicates the key benefits of the offer, earning a perfect 10/10 score. The subheadline further expands on these benefits and identifies the target audience, receiving an 8/10 rating.
The call-to-action is prominently displayed and visually appealing, contributing to a seamless user experience and achieving a perfect 10/10 score. The page excels in social proof, featuring testimonials and success stories that enhance credibility and trust, earning a perfect 10/10 rating. The hero section is further strengthened by captivating visuals that resonate with the audience, also scoring a perfect 10/10 for image/video.
The overall design adheres to best practices, with no distracting links and a cohesive color scheme that enhances readability, both scoring a perfect 10/10. The page maintains a clean layout that effectively communicates the message without being over-designed, earning a perfect 10/10 rating in this category.
Proportionality is consistent throughout, ensuring a polished appearance, and the logical flow of content contributes to a smooth user experience, both receiving perfect scores.
The page has a load time of 4.24 seconds, which is acceptable but could be optimized further to enhance user experience. Overall, the page achieves a perfect focus score of 10/10, demonstrating its effectiveness in serving its purpose for the business niche.
Overall, the Four Percent sales page is an effective example of landing page design, successfully capturing leads and driving conversions in the business niche through its strategic design and messaging.
Funnel Pros and Cons
Pros
- Strong, clear headline that effectively communicates value.
- Prominent and visually appealing call-to-action.
- Excellent use of social proof to enhance trust and credibility.
- Captivating visuals that resonate with the target audience.
- Clean, well-designed layout that keeps the focus on the message.
Cons
- The subheadline could be improved to better expand on benefits and identify the target audience.
- The load time of 4.24 seconds could be optimized for better performance.
Keith Commins
Keith Commins is a seasoned funnel builder and founder of bestsalesfunnels.net, he is on a mission to help the world create lives of freedom with sales funnels.
He passionately believes in the mantra coined by Clickfunnels founder Russell Brunson, that you “are only one funnel from life changing success”.
Thats why he created bestsalesfunnels.net – a place which he aims to become your “one stop shop” for everything you need to know about funnels, from how to build them, how they should look, which platform is best for you, how to build your page to maximise conversions, the other miscellaneous – chapter and verse, the whole nine yards…you will find it all at bestsalesfunnels.net

