Project 1913: Health Sales Funnels for Digital Growth
Project 1913 offers a dedicated sales page designed for health professionals and businesses looking to enhance their sales funnel strategies. Built on the WordPress platform using Elementor, this page aims to communicate the benefits of their services and encourages potential clients to take action.
Hero Section Ratings
Hero Section – Headline/Hook: 7/10 – The headline is somewhat compelling but could be stronger to immediately capture attention and clearly convey the main benefit.
Hero Section – Subheadline: 7/10 – The subheadline expands on the main benefit but does not clearly identify the target audience, making it less relatable for potential clients in the health sector.
Hero Section – Call to Action (CTA): 9/10 – The call to action is prominently displayed and visually appealing, encouraging immediate engagement from visitors.
Hero Section – Social Proof: 0/10 – The absence of social proof, such as testimonials or success stories, significantly reduces credibility and trust among potential customers.
Hero Section – Compelling Image or Video: 8/10 – The images or videos used provide some context but could be more engaging to fully capture visitor interest and illustrate the benefits of the services.
Design and Usability Ratings
No Links/Focus/Flow: 10/10 – The page maintains a strong focus with minimal distracting links, ensuring that visitors remain engaged with the main offer. The content flows logically from section to section.
Colour: 4/10 – The color scheme is not very appealing and could be improved for a more attractive visual presentation.
Not Over Designed: 10/10 – The design is clean and straightforward, ensuring that the message remains clear without unnecessary distractions.
Proportionality: 3/10 – The page demonstrates significant inconsistencies in proportionality, with varying font sizes and spacing that detract from a polished look.
Mobile Optimization: 10/10 – The page is fully optimized for mobile devices, providing a seamless experience for users on various platforms.
Performance Ratings
Load Time: 10.83 seconds – This load time is quite slow, which may increase the risk of bounce rates as users generally expect quick access to content.
Conclusion
The Project 1913 sales page is an example of how to present an offering aimed at enhancing health sales funnels. However, it lacks strong engagement elements such as social proof and has room for improvement in color scheme and proportionality. With enhancements in these areas, it could become a more effective tool for driving conversions.
