WordPress – Elementor Product Marketing Funnel – videomat.com

Business Name: Videomat

Type of Funnel Page: Sales Page

Funnel Builder: Wordpress - Elementor

Link: https://www.videomat.com/op/video-ads-workshop/

Niche: Online Video

Funnel Rating: 8.9/10

Funnel Ratings

CriteriaRatingStars
Hero Section - Headline with strong benefit & hook, powerful design10/10
Hero Section: Subhead which expands upon the benefit and/or identifies target audience10/10
Hero Section: CTA (Call To Action)10/10
Hero Section: Social Proof7/10
Hero Section: Image/video10/10
No Distracting Links9/10
Colour10/10
Not Over Designed/Focus10/10
Proportionality8/10
Mobile9/10
Load Time6s (5/10)
Average Rating: 8.9/10

Funnel Review

Videomat: Unlock the Power of Video Ads with Our Workshop

Videomat offers a dedicated sales page for their Video Ads Workshop, designed for marketers and businesses looking to leverage online video for effective product marketing. Built on the WordPress platform using Elementor, this page effectively communicates the benefits of the workshop and encourages potential clients to take action.

Hero Section Ratings

Hero Section – Headline/Hook: 10/10 – The headline is exceptionally compelling, clearly articulating the main benefit of the workshop and capturing attention immediately.

Hero Section – Subheadline: 10/10 – The subheadline expands on the main benefit and identifies the target audience, making it relatable to those interested in enhancing their video marketing strategies.

Hero Section – Call to Action (CTA): 10/10 – The call to action is prominently displayed and visually appealing, encouraging immediate engagement from visitors.

Hero Section – Social Proof: 7/10 – Social proof is present through testimonials or client mentions, adding some credibility, but it could be more prominently featured for greater impact.

Hero Section – Compelling Image or Video: 10/10 – The use of images and videos effectively conveys the essence of Videomat’s offerings, showcasing its features and benefits in a visually engaging manner.

Design and Usability Ratings

No Links/Focus/Flow: 9/10 – The page maintains a strong focus with minimal distracting links, ensuring that visitors remain engaged with the main offer. The content flows logically from section to section.

Colour: 10/10 – The color scheme is visually appealing and well-executed, enhancing the overall aesthetic of the page.

Not Over Designed: 10/10 – The design is clean and straightforward, ensuring that the message remains clear without unnecessary distractions.

Proportionality: 8/10 – The page demonstrates good proportionality with consistent font sizes and spacing, though minor adjustments could enhance visual appeal.

Mobile Optimization: 9/10 – The page is optimized for mobile devices, providing a good experience for users on various platforms, although there is slight room for improvement.

Performance Ratings

Load Time: 6 seconds – This load time is somewhat slower than ideal, which may increase the risk of bounce rates as users generally expect quick access to content.

Conclusion

The Videomat sales page for the Video Ads Workshop is a solid example of how to effectively present a resource aimed at helping businesses enhance their video marketing strategies. With its compelling messaging, effective design, and focus on actionable strategies, it stands out as a valuable tool for marketers. However, addressing minor issues with load time and social proof visibility could further enhance user experience.

Funnel Pros and Cons

Pros

  1. Exceptional headline and subheadline that resonate with the target audience.
  2. Strong call to action that encourages immediate participation.
  3. Compelling images and videos that enhance user engagement.
  4. Cleans and straightforward design that keeps focus on the main offer.

Cons

  1. The social proof could be more prominently featured in the hero section for greater immediate impact.
  2. The load time could be improved for a better user experience.
Product Marketing Funnel

Keith Commins

Keith Commins is a seasoned funnel builder and founder of bestsalesfunnels.net, he is on a mission to help the world create lives of freedom with sales funnels.

He passionate believes in the mantra coined by Clickfunnels founder Russell Brunson, that you “are only one funnel from life changing success”.

Thats why he created bestsalesfunnels.net – a place which he aims to become your “one stop shop” for everything you need to know about funnels, from how to build them, how they should look, which platform is best for you, how to build your page to maximise conversions, the other miscellaneous – chapter and verse, the whole nine yards…you will find it all at bestsalesfunnels.net